▲ Record-breaking box office from preview screenings... Surpassed 'Avengers: Endgame'

Marvel Studio's new film 'Spider-Man: Brand New Day' (hereinafter 'Spider-Man 4') has made history in North American box office records even before its official release.

[Provided by Yonhapnews]

According to U.S. entertainment media Variety on the 31st (local time), 'Spider-Man 4' earned $72 million (approximately 103.6 billion won) in preview screenings, setting a new North American record for highest preview box office performance.

The previous record was $60 million, set by 'Avengers: Endgame' from the same Marvel series released in 2019. With preview screenings alone, 'Spider-Man 4' has already surpassed one of Marvel's highest-grossing films.

▲ Projection of surpassing $100 million on opening day... Anticipation for box office success heightened

Preview performance is considered a key indicator for gauging audience expectations and initial box office scale for a film.

In particular, 'Spider-Man 4' received such high interest that Sony Pictures Entertainment, the distributor, faced difficulties in precise accounting as on-site purchases concentrated on the preview screening day.

The industry projected that if the current momentum continues, North American box office revenue on opening day would likely exceed $100 million.

Throughout history, only a few films have been expected to achieve preview box office earnings of $100 million level, including 'Avengers: Endgame', 'Spider-Man: No Way Home', 'Star Wars: The Force Awakens', 'Avengers: Infinity War', and 'Star Wars: The Last Jedi'.

▲ Tom Holland's return and new narrative... Led to fandom unity

Behind 'Spider-Man 4's box office success lay the return of lead actor Tom Holland and strong support from the existing fan base of the series.

The film centers on the story of Peter Parker facing new threats alone after both his close friends and lover forget that he is Spider-Man.

The change in the world built from the previous film and the protagonist's isolated situation created new tension, attracting audience interest.

Since the Spider-Man series has established itself as Marvel's representative character, an influx of not only existing fans but also new audiences is expected.

▲ Praise from both audiences and critics... Increased potential for long-term box office success

Box office expectations were also confirmed in pre-release evaluations.

According to American movie rating website Rotten Tomatoes, 'Spider-Man 4' received high ratings with a Popcornmeter score of 98% from audiences and a Tomatometer score of 90% from critics.

This was analyzed as meaning that positive reception for the work itself is forming beyond simple fandom-driven box office success.

The industry projected that 'Spider-Man 4' has the potential to not only set initial box office records but also maintain strong performance in extended theatrical runs, potentially leading the revival of Marvel films.