As the summer vacation season begins today, major domestic hotels have launched a fierce competition to attract customers by leading with innovative 'kids content' designed to balance children's play and learning with family comfort. Seoul Shilla Hotel has renovated its experiential kids lounge, while Grand Josun Jeju has unveiled a variety of packages in collaboration with infant product brand Stokke.

Seoul Shilla Hotel announced today (21st) that it has redesigned its kids lounge located on the 5th floor of the hotel into a comprehensive cultural space that combines play and learning. The renovated kids lounge consists of a photo zone featuring 'Shilla Bear,' the hotel's mascot, a play zone where children can freely run around, a reading zone where they can discover interesting books, and a program zone where various experiential activities take place.

In particular, the space will offer distinctive educational programs such as 'My Buddy Ocean,' an art class themed around marine life, and 'Little Gentlemen and Ladies Academy,' which teaches dining etiquette, drawing anticipation from parents.

Meanwhile, Grand Josun Jeju has partnered with infant product brand Stokke to present the 'Kids Moment with Stokke' package through the end of this year. Designed exclusively for 2-night stays, this package offers a Stokke stroller rental service and prioritizes comfort for families traveling with children.

[Photo=Yonhapnews]

The package includes a variety of experiential programs that stimulate children's five senses. It consists of creative children's programs such as making corn pizza, creating personalized summer items, making ocean bottle cakes, and making summer dessert clay, offering special memories.

A Grand Josun Jeju official stated, "We will expand services for family customers through collaborations with various brands," revealing the hotel's strategy to strengthen kids content.

As the summer peak season arrives, hotels are evolving beyond mere accommodation facilities into 'complex spaces for children's experience and learning.' Seoul Shilla Hotel's educational programs and Grand Josun Jeju's diverse activities through collaborations offer family customers special summer memories, and such 'kids-friendly' strategies are expected to establish themselves as a key trend in the hotel industry.