Sold 1 Million Units and Then... McDonald's 'Stone-Biting' Burger Halts Sales in Shocking Turn After Just 20 Days

고진아 Reporter

McDonald's 'Chungju Chewy Corn Cheese Croquette Burger,' which set a remarkable record of selling 1 million units within two weeks of its launch and gained popularity, faced a shocking end with early sales termination on July 30, 2026, due to consecutive complaints about 'biting down on stones.'

McDonald's new menu item, the 'Chungju Chewy Corn Cheese Croquette Burger,' had its sales terminated early at 8 p.m. on July 30 at all nationwide stores. Although the product had been explosively popular, the decisive cause for the sales suspension was a series of customer complaints about 'stone particles being bitten down on' while consuming the product.

This burger made its debut on July 9 as the sixth menu item commemorating the fifth anniversary of the launch of the 'Taste of Korea' project. With its focus on Chungju chewy corn, a regional specialty, as a win-win collaboration menu and its unique flavor, it surpassed 1 million cumulative sales within two weeks of launch, gaining tremendous popularity. However, momentum came to a halt in just 20 days or so. With sales completely suspended due to the 'stone-biting' issue, McDonald's faced an unprecedented crisis.

100만개 팔더니… 맥도날드 '돌 씹힘' 버거, 20일 만에 판매 중단 충격
[사진=연합뉴스]

McDonald's Korea took preemptive measures immediately upon receiving customer complaints. A McDonald's Korea official stated that sales were suspended in accordance with the principle that 'product sales are preemptively discontinued if three or more identical reports are received.' The burger was originally scheduled to be sold until August 12, 2026, but was withdrawn from the market early, prioritizing customer safety above all else.

Currently, McDonald's Korea is investigating the exact cause of 'stone particle' contamination from multiple angles together with the farms and suppliers that supplied raw materials. An official stated definitively that 'there is currently no possibility of resuming sales,' suggesting that this incident will not end as a short-term issue.

This sales suspension of the 'Chungju Chewy Corn Cheese Croquette Burger' is expected to have a significant impact on McDonald's Korea's 'Taste of Korea' project and its efforts in win-win cooperation with local agricultural products. The company will need to focus on recovering consumer trust through thorough investigation of causes and measures to prevent recurrence. It has left an important reminder about consumers' heightened expectations regarding food safety and corporate social responsibility.

Copyright © JKN. Unauthorized reproduction or redistribution prohibited.