Cosmetic companies from North Chungcheong Province demonstrated the strength of K-beauty to the world once again by signing a massive export contract worth 15.6 billion won at the '2026 Cosmoproof Expo' held in Las Vegas, USA from July 13 to 15.

The '2026 Cosmoproof Expo' held in Las Vegas, USA from July 13 to 15 is the largest B2B (business-to-business) cosmetics specialized trade show in North America, continuing since 2003. This year's expo featured approximately 1,100 companies from 45 countries worldwide, showcasing the latest trends and innovative technologies in the global beauty industry, including K-beauty.

A total of 10 companies from North Chungcheong participated in the expo: HPN&C, CL Medisis, Gens International, NG Teen, Mignon Korea, Korean Essential, Porous Gen, Dejuvent, Pore Com, and Oldam. These companies showcased their superior technological capabilities and unique product competitiveness through their representative products, receiving keen interest and inquiries from overseas buyers.

[Photo=Yonhapnews]

North Chungcheong Province plans to actively utilize the overseas buyer network established through this expo's achievements. An official from North Chungcheong Province stated, "We were able to confirm the global competitiveness of cosmetic companies in the province through this expo," and added, "We will provide close support for follow-up consultations and contract closures, while strengthening customized export support that reflects the characteristics of each overseas market."

The outcome of this Cosmoproof Expo served as an important milestone proving that North Chungcheong cosmetic companies have solid competitiveness in the global market. Based on the province's continuous customized support and companies' relentless innovation, the North Chungcheong cosmetics industry is expected to further elevate the status of K-beauty and expand its influence in the world market.