At the "The All-New Avante Tech Day" held at 'Arc Gangnam' in Seocho-gu, Seoul, Hyundai Motor declared "democratization of advanced technology" and "global leadership" through the 8th generation Avante, but attention is focused on whether the price and fuel efficiency disclosed along with the symbolism of the "nation's first car" can truly meet public expectations.
Hyundai Motor expressed its ambition for the 8th generation "The All-New Avante" to transcend the existing image of "national car" and "practical sedan" and establish a new standard for "global compact sedans" through "democratization of advanced technology." At this tech day held following its first public unveiling at the Busan Mobility Show, Yang Yu-chan from Hyundai's Research and Development Division detailed the new Avante's core technologies and development background, emphasizing that it will deliver "an experience beyond its class."
However, as interest in the new Avante heightens, consumers are raising questions about price and maintenance costs (including fuel efficiency and automobile tax) due to the identity of the Avante, which has long been synonymous with "the nation's first car" and "practical sedan." In particular, Auto Tribune reported with "Increased engine displacement from 1.6 to 2.0... New Avante fuel efficiency revealed, results were unexpected," raising questions about fuel efficiency results that deviated from existing expectations.
Will the 8th generation "The All-New Avante" succeed in "democratization of advanced technology" and prove its "global leadership"? Or will it fail to achieve both of the traditional "national car's" core values—reasonable pricing and efficient fuel consumption—and miss out on consumer selection? How the "global compact sedan standard" presented by Hyundai will be evaluated through market and consumer reactions remains to be seen.