Currently, pet health management has evolved beyond simple pet food to 'customized' care for joints, eyes, and digestive health, marking an innovative era where the food industry is introducing cutting-edge AI-based services.

As 'pet family' culture spreads, where people treat pets as family members, the way of managing their health is becoming increasingly specialized and segmented. In particular, there is a growing trend in demand for functional foods and services tailored to pets' life cycles and health conditions.

A prime example is Goobne Dumon, which has newly launched four types of natural food formula 'care formula' for managing joints, eyes, fur, and stamina in dogs. These products are reinforced with functional ingredients such as green-lipped mussels and bilberry to help intensive management of specific health concerns.

Daesang Pet Life Doctor Newuto garnered attention last month (July 2026) by introducing 'iCure Daily Care Joint,' a joint nutritional supplement for dogs. This product is the first fruit of a business agreement signed with Cheongdam Uri Animal Hospital in 2024, with expertise maximized as Dr. Yoon Byung-guk, a doctor of clinical veterinary medicine who has performed over 5,000 patellar luxation surgeries, directly participated in its design. With high-content nutritional components of 800㎎ per tablet, it enables intensive management of pets' joint health.

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Beyond simple product launches, innovative health management services incorporating artificial intelligence (AI) technology are also emerging, expanding the market's horizons. hy unveiled 'Qutopet,' a comprehensive pet management platform in April 2026, opening an era of customized pet healthcare.

'Qutopet' provides advanced services where AI analyzes pets' health conditions such as patellar disease and obesity with just a photo, and predicts the risk of major diseases through microbiome analysis. Additionally, through free veterinary consultation services, pet owners can receive expert advice anytime. Alongside this, hy is pursuing synergy between products and services by newly launching three types of 'Healthy Dog Project Wal Pet Milk' that enhance intestinal health functions.

Regarding these market changes, an industry official stated, "In a culture where pets are treated as family members, there is a growing number of consumers seeking products that can be managed daily according to age and health conditions rather than simply well-made products," and forecasted that "the customized management market combining expertise, intake convenience, and health data services will become further segmented." Deep affection for pets is driving explosive growth in a 'customized health management' market that combines expertise and advanced technology beyond simple pet food. There are high expectations that consumer needs will become even more segmented in the future, and the emergence of innovative products and services to meet these demands will accelerate.