Binggrae announced on July 30, 2026, that it will sponsor products including its representative ice cream 'Together' for three consecutive years to boost morale and improve the welfare of Navy service members.

This sponsorship is a continuation of the sponsorship agreement signed with the Naval Headquarters in 2024. Binggrae plans to regularly deliver various ice cream products, including 'Together Miniature,' to Navy ship crews and service members stationed in remote and isolated areas. In particular, the company focused on enhancing convenience and boosting morale for service members who find it difficult to access ice cream due to their challenging environments, such as ship deployments and duties in remote areas.

A Binggrae official stated, "We hope that Navy service members who dedicate themselves to protecting the Republic of Korea can take a brief rest and gain strength with refreshing ice cream," and added, "We will continue to make consistent efforts to improve the welfare and morale of our service members."

[Photo=Yonhapnews]

Through three consecutive years of support rather than a one-time sponsorship, Binggrae is clearly demonstrating its commitment to continuous corporate social contribution. This is evaluated as a exemplary case of fulfilling social responsibility while providing practical assistance to service members who dedicate themselves to national security.

Meanwhile, Binggrae is fulfilling its social responsibility by conducting various social contribution activities beyond sponsoring Navy service members. Recently, the company signed a business agreement with the Gyeongbuk Disabled Sports Association and hired five disabled athletes in table tennis, soccer, rugby, lawn bowls, and judo, contributing to the activation of disabled employment. This demonstrates the company's commitment to expanding its positive influence across diverse sectors as a member of society.

Binggrae's sponsorship of Navy service members with 'Together' and the employment of disabled athletes are evaluated as exemplary cases that enhance the company's positive image and spread positive influence throughout society. It is expected to contribute to boosting service members' morale and emphasizing the importance of corporate social responsibility while creating sustainable value through mutual prosperity.