'Spider-Man 4' Sets Record with 930K Advance Bookings...Surpasses 'Hope' to Dominate Summer Box Office

고진아 Reporter

Tom Holland's "Spider-Man: Brand New Day" (Spider-Man 4), which opened today, recorded 933,000 advance bookings, setting the highest advance booking record among films released this year, and swiftly surpassed the previous box office number one "Hope," signaling a powerful box office boom that will shake up the summer cinema landscape.

The film "Spider-Man: Brand New Day" (Spider-Man 4) recorded an overwhelming 933,000 advance bookings as it opened today, breaking the highest advance booking record for films released this year. As of 7 a.m. today, Spider-Man 4's booking rate reached 73.4%, far surpassing Christopher Nolan's "Odyssey" (11.8%) scheduled to open on the 5th of next month and Na Hong-jin's "Hope" (6.5%), which opened on July 15, to claim an overwhelming first place.

"Hope," which had held the daily box office number one position for 14 consecutive days before its opening and accumulated over 3.619 million viewers, saw its momentum fade instantly with the arrival of "Spider-Man 4." The cinema industry expects "Spider-Man 4" to completely overturn the summer box office landscape.

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[Photo=Yonhapnews]

"Spider-Man 4," starring Tom Holland, depicts the growing pains of an adult Peter Parker who has been forgotten by those around him as he faces not only mysterious villains but also new threats and changes including Scorpion and Hulk. Fast-paced action and a deeper narrative are drawing audience expectations.

This film is a new installment in the popular "Spider-Man" franchise, where Tom Holland's "Spider-Man" series has accumulated over 22 million domestic viewers. It has proven its strong box office potential based on solid fandom and high recognition.

With "Spider-Man 4's" box office surge and the scheduled release of "Odyssey," this summer's cinema landscape is expected to enter into a full-fledged blockbuster competition. Alongside "Spider-Man 4's" overwhelming initial box office performance and formidable competitors including "Hope" and "Odyssey," an intense box office battle is anticipated in this summer's cinema landscape. It remains to be seen whether "Spider-Man 4" will ride this momentum to become the ultimate winner of the summer cinema season.

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